We’re thrilled to welcome Reiner Erlings as the new Managing Director, amp Middle East & APAC. In his new role, Reiner will continue to lead amp and Landor’s cutting-edge sonic branding efforts across these dynamic regions. 

Hannah Cahill, Senior Research Consultant at sonic branding company amp, wonders why more drinks brands are not dancing to the beat of their own drums and exploring the heady cocktail of booze and bespoke beats.

Reiner Erlings, Executive Director of Sonic Branding at Landor and amp, explores three key considerations brands should be aware of when approaching a new sonic strategy.

Marketers might want to consider unmuting their brands’ logos. Since many TikTok, Instagram, and YouTube users scroll with sound on, and brands are licensing music or even creating custom songs reminiscent of jingles to add sound to their posts. Now, a study from sonic branding agency amp finds that syncing audio with the visuals in a logo could produce better results than simply adding music.

The Best Audio Brands report, a yearly index from amp, was recently published to give brands insight into the sounds they use and sounds they don’t.