It all started with my passion for music… and specifically with The Beatles, I’m a lifelong fan. As a child, I couldn’t even see the record on my parents’ hi-fi, but I put the needle down, and there they were. I learned every lyric and note of their discography, teaching myself guitar through their songs.

Exploring the untapped power of sonic branding in the beauty world

Sonic branding agency amp evaluated the sonic branding of 50 beauty and personal-care brands and found inconsistencies.

The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial I just watched, and why do I have to keep seeing it? Maybe an answer to our video woes lies in our oldest form of communication – sound.

The recent announcement of an Oasis reunion has sent shockwaves through the music world and ignited a frenzy of excitement amongst many who grew up in the '90s. This cultural earthquake serves as a powerful reminder that some bands, and indeed brands, never lose their grip on the public consciousness.(Image: Liam Gallagher – Licensed via Shutterstock / A.PAES from Creative Boom)

Meet Michele Arnese, sound designer, Co-Founder of amp and a pioneer in pinpointing a brand’s sonic identity. He talks to Tim Cumming about the increasing buzz around audio in marketing.

When you think about brand design, visual and verbal elements often come to mind, but having a successful brand is about more than just how it looks and reads on paper. According to sonic branding agency Amp, having a sound identity or a sonic logo is just as important in fostering brand recognition and communicating value to consumers.